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In May the PPA presented a panel of business media specialists who shared tips for getting coverage for business (and non-business) titles.
Diane Brady
Business Week
1221 Avenue of the Americas, 43rd Floor
New York, NY 10020
- 5 million readers worldwide – demographic affluent
- On line component is growing with 6.2 million unique hits a month
- Magazine does a lot of excerpt
- Would only profile a big name (aka JK Rowling)
- Op Ed pieces – the outside shot guest column – contact is Jim Ellis
- Competition – all the magazines as well as WSJ, NYT
- Will sometimes do a round up
- Can and will send a crew to an author event and post on website
- Wouldn’t mind being altered to a trend of books
- Likes advanced notice of authors coming to NYC
- Will cover golf!
David Lidsky
Fast Company
7 World Trade Center, 29th Floor
New York, NY 10007
- Readership of 750,000 and with internet roughly 3 million
- The magazine is about ideas and broader concepts
- Demographic – skews a little younger than the others 30’s and 40;s
- No straight business/management books
- They do a lot of profiles
- They have done some summer round ups, but are not doing one this year
- There are no beat reporters so everything should go through him
- Doesn’t really like email pitches
- Reads publishers lunch
- Doesn’t use catalogs prefers to search amazon.com
Ken Wells
CondeNast Portfolio
4 Times Square
New York, NY 10036
- Portfolio is a new magazine targeting extremely wealthy business men and women
- They like to think of themselves as a cross between The New Yorker and Vanity Fair
- They love business narratives (i.e. book about Starbucks)
- They are interested in idea books (i.e. Freakonomics)
- Not interested in personal finance, self-help or management how-to’s unless it’s by someone like Alan Greenspan or Warren Buffet
- They will consider business-centric fiction
- Their website will mention a lot of business books
- The magazine may profile authors—most likely if they are financial journalists
- They have a themed section in the magazine called “Crash Course” where they will mention books that tie-in with that month’s theme ie. baseball books.
Craig Seligman
Bloomberg News/Muse
731 Lexington Avenue, 4th Floor
New York, NY 10022
- Muse is the cultural arm of Bloomberg News
- They are interested in the same kinds of books that The New York Times would cover
- Bloomberg News acts as a wire service
- They are very competitive with other dailies
Susan Adams
Forbes
60 Fifth Avenue
New York, NY 10011
- Forbes is run by libertarians
- Their demographic is wealthy white men over 50
- They love to see galleys ahead of time
- They are interested in “quirky, old business history” books. They love to know if there are other books on the subject as well
- Susan reads both Kirkus and PW
- Forbes will never do books on “how to be a leader or a manager.”
- They are looking for authors to write 800 word pieces.
- They would love to profile an author who has gotten extremely rich through writing.
- They cover books in the “On my Mind” opinion column and in the Life section. Susan asks that publicists familiarize themselves with these two sections before pitching her.
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