in related media. Its purpose is to raise the professional level of book publishers' publicity by conducting research into all media and by providing a meeting place for the discussion and exchange of ideas and techniques.

The PPA was originally a part of the Publishers' Ad Club, which was founded in 1921. In 1963, when it became apparent that one organization could no longer serve the needs of both advertising and publicity professionals, the Publishers' Publicity Association was founded.

A candidate wishing to join the PPA must submit his or her request for membership on company letterhead. This request, along with a copy of the company's latest catalogue (if one exists), should be directed to the PPA vice president. The vice president, in turn, will propose the name at the next monthly board meeting. If the candidate meets the approval of the board, the PPA vice president will inform the new member in writing.

In addition to the annual dues, there is an admission fee for all luncheons, parties, and workshops. Employees and guests of member organizations are welcome to attend at member's rates; nonmembers may attend at a slightly higher rate.

Members receive a monthly newsletter which carries announcements of future programs, media and industry information, and minutes from the previous luncheon.

Members are billed for their annual dues at the end of the summer before the season official begins; the season runs from September through June.

The PPA meets each month, except in July and August. Monthly luncheon meetings are devoted to specific topics important to the membership, and appropriate experts are invited to speak. Past guests have included talk show producers, gossip columnists, magazine and book review editors, heads of publishing houses, literary agents, sales reps, and booksellers.

In September, a cocktail reception is generally held in lieu of the traditional luncheon meeting for PPA members and media from the New York area; the June luncheon usually features a celebrity author.

In addition to the luncheon meetings, workshops are held from time-to-time to address specific concerns such as hosting successful parties, coaching authors for media appearances, or developing effective press materials.

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